The saying, “You only have one chance to make a good first impression!” holds true in many scenarios, especially in small businesses. A first impression can be the “make-it or break-it” factor that helps the customer to decide to buy your product or service.
Providing a pleasant experience for your customer is essential for your business to grow. First impressions matter! Since human beings make judgments in a matter of seconds, it is important for you, as a small business owner, to find ways to differentiate yourself from your competitors and leave a positive lasting impression.
An employee is the face of your company. The manner in which an employee greets a customer in person or over the phone plays an important role in that customer’s decision to work with you. People do business with those who they know, like, and trust. How someone treats you will impact how much time and money you want to invest in that company.
It is essential to greet your customer in a positive way when that customer calls or walks into your business for the first time. This is the start of a lasting impression for you and your business, so having a well-rehearsed greeting shows respect and unity within your organization. A positive and friendly greeting allows the customer and employee to bond, establishing the “like” factor.
A greeting can be simple and effective. For example, your greeting can be as simple as, “Hello, my name is Steve! Welcome to Hurricane Marketing Enterprises. How can I help you?”
This small greeting goes a long way in establishing a strong bond with customers. Remember to stand and smile when greeting the person. This creates a warm and friendly atmosphere for customers that will help you blow away your competition.