“A Picture is worth a thousands words, and a video is worth 1.8 million words per minute.”
As a small business owner, you should know content is king when it comes to marketing your business. While written content is effective for many audiences, visual content is even more powerful.
According to Forbes magazine, 70% of marketing professionals report that video converts better than any other medium. And 64% of consumers are more likely to buy a product after watching a video about it.
As a small business, it is important to continuously think of new ways to get your product and services out to a vast amount of people. YouTube is a great resource to target your audience.
Did you know?
- “YouTube receives over 1 billion unique visitors each month” (YouTube)
- There are over 6 billion hours of video that are watched each month on YouTube – that’s 50% more than last year, and equates to almost an hour for every person on the Earth
- 72 Hours of Video are uploaded to YouTube every minute.
- YouTube is now 28% of all Google searches (Google)
Trying to get the attention of your audience is a lot harder than trying to hold their attention. So now you may be thinking, well how do I start? Focus on content.
When creating content on YouTube, it is important to capture your audience’s attention. This does not mean you have to be animated like Steve. It means that you need to focus on your expertise in the industry. No one knows your products and services better than you do. This is what separates you from the competition.
For example, come up with an exciting theme like, “A Drink With The Hurricane.” Having a web series will separate you from the crowd, and make you and your business credible. Use examples of stories from your clients. Remember: facts tell, stories sell.
Creating a YouTube channel is just the start of your pursuit to dominate your industry. Once you come up with an idea, get in front of a camera and start filming. Practice makes perfect. Using video to your advantage will put you one step closer to success and blow away your competition!